Oftentimes visitors browse through e-commerce stores for a certain product without purchasing it at the time. Later, they may find ads for the same product popping up as they navigate the internet. This is dynamic remarketing, where visitors are targeted by advertisers to keep the brand at the top of their minds. With dynamic remarketing in Google Ads, the ad content displays the products that particular visitor viewed while on the e-commerce website.

Here is your ultimate guide to getting the most out of dynamic Google Ads remarketing.

Double-check the ad design

Double-check your banner ad’s colour scheme. Does it blend in or stand out from the background? Is the text within the ad legible? Are the keywords relevant? There should be a clear call to action for the ad. Also, take a look at how responsive the ad is; the ad should accommodate different sizes of various devices, such as mobiles, tablets, and laptops.

Keep refining the target audience

It is a bad idea to have the same generic ad for all website visitors. Create highly-targeted ads by addressing every type of audience. Google Ads allows you to make multiple ad groups, use this feature to reflect your target audiences. Create and run the ads, check the analytics, refine the ads, and run them again. You can also use exclusions to your advantage; for example, exclude website visitors who spend less than 10 seconds on the e-commerce website.

Check your ad placements

For Google Search remarketing, don’t just allow Google to choose your target demographic, refine your ad placements based on the analytics data that shows from where most of the clicks are coming. You could also check that your ads do not appear on certain websites as you don’t want their content to be linked with your brand. Keep reviewing your placement report to exclude inappropriate placements. If possible, you can bid for your ads to be displayed above the fold of a page.

Split-test various ad formats

Google Ads remarketing offers an abundance of ad formats. Split-test various ad formats to figure out which type works best. Do this by duplicating an ad group and changing the ad format while maintaining the same bids and target audience. Run the test until you receive adequate statistical and analytical data and information. Whichever format emerges as a winner, use that format to run a new test with a different ad format. In this way, you can weed out loss-making ad formats.

Keep consistent branding

When it comes to Google Display remarketing, the ads may have different sizes and lengths, but the branding has to be consistent. Logos, colour scheme, and typography should remain the same across the various ad campaigns. Changing colours, logos, and typographies will confuse visitors and diminish sales.


Dynamic remarketing in Google Ads is a potent mechanism that should be used by all e-commerce advertisers. campaigns Choose a google remarketing agency like PPC Outsourcing to get the best out of your Dynamic remarketing ad campaigns.