Whenever a shopper wants to hunt for something online and what you sale then Google, Bing, or Yahoo search is their foundation to reach out to your site. Therefore, reassessing your implemented SEO techniques is the best way to keep the traffic running towards your site, and the following checklist can ensure that. It is highly recommended to do ecommerce search engine optimization using the best available techniques.
E-commerce Technical SEO Checklist
Reevaluating technical SEO techniques is the key factor for best-practiced SEO optimization.
- Make sure that the website can be crawled and indexed.
Being crawled by a search engine is one of the most important and highly recommended eCommerce search engine optimization techniques. If a search engine does not crawl your website, then it would not be able to rank the content. The site’s content, schema, speed of loading the pages, and indexing and crawling ability need to be set up properly for a better SEO strategy.
- Resolve 4XX error pages
Once the site is verified and set up to be crawled by search engines, the highly recommended eCommerce search engine optimization technique would be to resolve the cracked or broken pages. Google can never crawl the broken pages, so mending these is important. The errors on these pages are usually server error, out-of-stock products, and date timestamp.
- Recheck the excluded pages
Some pages on the website that no retailed would want to be crawled by any search engine such as Cart or customer profile pages, so these are kept away from Google ranking through coding in robots.txt file. However, a double check on these pages is always considered as a highly recommended eCommerce search engine optimization practice to make sure that no important or featured web page is blocked by robots.txt.
- Schema Markup
Displaying the product details on the first page of search results is a highly recommended eCommerce search engine optimization method. This can be done by adding schema markup in your website to display the product’s price, reviews, and availability in the search results.
Ecommerce Keyword checklist
The keywords play a pivotal role in SEO optimizations, and the retailer should work on this checklist more to get traffic on their webshops.
- Target specific keywords
The keywords selection is the core part, and the right choice of keywords is a highly recommended eCommerce search engine optimization method. A very common mistake that most retailer makes is the selection of wrong keywords. They opt for the keywords that have high volume search results; however, the more specific and low volume search results are the ones that bring business to the site.
- Focusing on keyword intent
Google’s rank brain helps determine if the keyword is informational or transactional as the targeted keywords selection must aim for the right searcher. Transactional keywords should be the targeted keywords for any eCommerce site and is a highly recommended eCommerce search engine optimization technique. The right keyword can be selected by searching it in the incognito window if it passes on to your webpages primarily.
- Never compete with yourself.
After getting the right choice of transactional keywords, the highly recommended eCommerce search engine optimization technique would be to ensure that none of your pages have the same term to be ranked as Google search engine would not know which page to display first or show any of the pages at all. So this would leave you be ranked for the home page only instead of the product page, which brings more business to the site.
eCommerce Content Checklist
The content of your website has always been an important factor when it comes to the ranking of your site.
- Evade Identical content
Google never compromises on plagiarism, and if 60% of the content of any website is the same as any other, google considers it duplicate and would not rank it. Therefore, avoiding duplicate content is a highly recommended eCommerce search engine optimization technique to be ranked in the search engine.
- Improve content
Google does not incorporate any thin content in its ranking and does not index any page with less information and no images on the page, believing it would not suffice the searchers’ intent. Therefore, improving the content and adequate product details is a highly recommended eCommerce search engine optimization technique.
- Mobile-first indexing
With the ever-increasing use of mobile phones and smart gadgets, a highly recommended eCommerce search engine optimization technique would incorporate mobile searches. Google uses mobile-first indexing, and eCommerce retailers should ensure that their website and product pages work as intended on mobile phones.
Getting to know about all the described techniques and methods, all the retailers must have known how to reevaluate their SEO implementation to get the highest rank on the search engines and get more profits and business to their websites.