Knocking on the doors is a ritual during an election campaign. This may provide excellent photo-shoot opportunities but might not be the best way to build support at the grassroots level.
Digital marketing has helped build the biggest brands in the history of humankind. There is no reason that a digital strategy won’t work for you. To make things easy for you, we have discussed the digital strategy that you need to win voter’s trust.
How to Leverage the Internet to Win Voters’ Trust?
According to a leading political consulting firm, digital strategy is multi-channel, and the same rule applies to election campaigns. Some of the essential digital tools at your disposal are
- Your website
- Social Media
- 3rd party news site
Cross-Promote Consistent Messages Across Channels
By cross-promoting consistent messages across different channels, voters can get to know you, trust you, and ultimately vote for you. You can capture voter’s attention through an interview on a local news site or a post on a social media platform.
Such interactions can invoke voter’s interest, and they might Google you. They might visit your website and learn about your political campaign and its highlights.
Focus on Creating a Good Website
According to a leading political consulting firm, a Facebook page might be an essential part of the digital strategy, but it can never substitute your website. Wouldn’t it be great if you could clone yourself? While you travel extensively during the election campaign, your clone (your site) would interact on your behalf 24×7 with the local community.
A good website does the same for you. It can be “extra” to connect with voters and collect emails while you are knocking voters’ doors. When a voter tweets a question that needs a long answer, you can reply with the link of your website explaining your position on that particular topic.
Your website is critical in winning the trust of voters. It is the first place your voters will go and find more about you. Your website can answer the following questions that are pivotal in earning the trust of voters.
- Who are you?
- Why are you qualified to represent them?
- Your plan to improve community
- Your position on important issues
Strategy to Convert Strangers Into Voters
- The digital strategy should be focused on driving people to visit their social media and websites. You could use SEO techniques or targeted ads to drive traffic.
- You can offer valuable information to website visitors and persuade them to subscribe to the newsletter for more information and updated news about your campaign.
- Engage email lists with compelling content.
Pay Attention to the Voter’s Journey
- The Awareness Phase- when visitors come to your website, they don’t know much about you. The website should provide necessary information like your name, your political party, and what you are running for.
- The Consideration Phase- When voters know you, they would like to know your position on relevant topics or issues. Ensure the marketing campaign tells them what you stand for and why you are the best person for the job.
Keep in mind the content is the soul of digital strategy. Make sure the content you create is valuable to your voters, and it strikes a chord with them.